FAO Schwarz Website Review & Ratings + FAO Schwarz Coupons
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FAO Schwarz Website Review & Ratings + FAO Schwarz Coupons

FAO Schwarz: Products & Services

FAO Schwarz is well known toy store for kids. They sell quality name brand toys for kids from birth into their teenage years. They sell quality name brands like Lego, Leap Frog, Hansa, Lionel, Radio Flyer, Tonner Doll Company and many more. Their web site is easy on the eyes and easy to use. You can search for toys by gender, age, brand, character theme and price. Character themes include:

  • Barbie
  • Harry Potter
  • Disney
  • Sesame Street
  • Muppets
  • Baseball
  • Football
  • Lego Friends
  • Disney Pixar Cars
  • Disney Princess
  • Paddington Bear
FAO Schwarz: Company Background

FAO Schwarz has a long and interesting history. In 1856, Frederick August Otto Schwarz immigrated to America joining his two brothers in Baltimore. In 1862, the three brothers opened Toy Bazaar, their first toy store. By 1870, Frederick moved to New York and opened Schwarz Brothers Importers. He stocked his store with highly crafted toys from Europe and his business grew rapidly. In 1876, he moved to a new location and issued his first catalog, making it the oldest mail order company in the country.

He renamed his business FAO Schwarz in 1900 and Frederick passed away in 1911. FAO Schwarz is one of if not the oldest retail businesses in the country and continues the great tradition of selling toys. In 2009, they were bought out by Toys R Us. You can read the entire fascinating history of FAO Schwarz on their History Page.

FAO Schwarz: Customer Feedback & Reviews

FAO Schwarz customer feedback on the internet is mainly about the store itself. It is so famous it is even reviewed on Trip Advisor and Zagat. Other reviews are about their toy line and all comments are positive. The only negative comments were about what a madhouse going to the store in Midtown Manhattan can be, which makes shopping at their online store easier and quieter. Here are some customer comments about the products at FAO Schwarz from Yelp.com.

  • The main floor is a lot of fun. There is an insane array of stuffed animals - every animal you can think of, in all sorts of sizes. I really wanted that life sized giraffe, you know, for my office.  Lego things- The Empire State Building, Batman, the Globe (all were up during my last visit) and they're life sized. They even classify as sculpture to me. A must see.

    The baby doll section- I'm a guy and I  love guy toys, but the doll section was very special because they are "living dolls" meaning each one is unique. They have dolls that look like they are from every conceivable ethnicity or mixture of ethnicity. Really stunning.

    The doll house section- this is maybe the most amazing (and most expensive section) There is a sweet older German lady there who knows every intricacy of the classical doll house tradition. She will even take out real crystal chandeliers for you. If you have a little girl stop by even for just a look. Very special. 

    The Gem/ Rock place- it looks like a miniaturized section of the
    Museum of Natural History. A must for any little geologist. 

    The baby section on the lower level- lots of cool stuff for babies and mommies. I'm not there yet, but I'm sure I'll find this place way cool someday too
  • HEAVEN for all little kids...even for BIG kids like me! 

    Stuffed animals, Barbie dolls, comical toys, candy, cupcakes....too much to handle. I was overwhelmed by all of these goodies surrounding me. LOVED the candy section. They have ginormous sized candies and tons of different gummy type candies in the bins. There is even a cupcake bar! Those cupcakes were ginormous! 

    The top level consists of comic stuff like Spiderman, batman...etc and Hello Kitty, limited edition Barbie dolls, Legos...etc. The bottom floor is full of precious infant items like strollers, baby toys, baby clothes.
FAO Schwarz: Business Credibility & Trustworthiness

FAO Schwarz is an accredit member of the Metropolitan New York, Long Island and the Mid-Hudson region Better Business Bureau with an A+ rating. They have no complaints against them in the past three years. On February 13, 2012, Frederick August Otto Schwarz, founder of FAO Schwarz was inducted into the Toy Industry Hall of Fame.

FAO Schwarz: Website Popularity & Google Ranking

FAO Schwarz has the following internet rankings.

  • Alexa.com shows them with a traffic ranking of #31,104 in the United States and a worldwide traffic ranking of #141,314 with a reputation number (sites linking in) of 1,706. Their audience is mainly women between the ages of 25 and 45 with children.
  • Their Google Page rank is 6/10.
  • According to Compete.com, FAO Schwarz averages 49,540 unique visitors per month. 
FAO Schwarz: Social Media Presence

You can follow FAO Schwarz on their social media pages.

  • FAO Schwarz has a great Facebook page with pictures of their toys, new products and pictures of inside their store. They have 30,384 Likes.
  • They are on Twitter @FAO with announcements of new toys like the new PEEPS. They are followed by 1,400 and have tweeted 447 messages.
  • You can also go to their YouTube page and watch videos of their store, toys and even a Rubik’s Cube master.
FAO Schwarz: Website Security & Safety

FAO Schwarz takes the following measures to ensure safe transactions on their website.

  • FAO Schwarz uses the https secure internet connection at their checkout.
  • According to the Google Safe Browsing tool, they are not a suspicious website. Google has not tested any pages at FAO Schwarz for the past 90 days.
  • They do not list any other types of security such as Nortons or McAfee. 
FAO Schwarz: Pricing & Packages

Some of the toys I compared were cheaper at FAO Schwarz while other prices were very similar to other online toy stores.

  • Hansa 16 inch Plush Panda Bear Cub – Sitting - 11.75 inches long, 10.75 inches wide, 16 inches tall costs $67.99.
  • LEGO City police helicopter costs $16.99.
  • Polar Express G-gauge train set costs $149.99.
  • NFL Playmakers Series 3 Denver Broncos Peyton Manning costs $7.99
  • CAT 15 inch excavator remote with light and sound costs $49.99.
  • Coby 4GB MP3 player with video – red costs $29.99
  • Skullcandy INK'D earbuds - black with white earbuds costs $17.99.
  • Radio Flyer Scoot-About costs $49.99.
  • Matchitecture 3D Puzzle-Chrysler Building Costs $24.99.
  • Intex 12' x 36" easy set pool costs $99.98.
  • Cobra micro TALK CXT107 16-mile two-way radio costs $24.99.
FAO Schwarz: Shipping Rates & Policies

FAO Schwarz offers free shipping for orders of $99 or more in the continental United States. This free shipping offer excludes software, video game consoles and handhelds, hardware and accessories. They offer the following shipping methods and delivery times.

  • Standard shipping, 3-8 days delivery.
  • Expedited shipping, 3 business days.
  • Express shipping, 2 business days after the order date.
  • Some items can only be shipped via standard shipping.

Their standard shipping rates are based on the dollar amount of your order. For more information, please see their Shipping Rates page. They ship to all US states and territories and APO/FPO addresses, they do not mention if they ship internationally. 

FAO Schwarz: Payment Methods Accepted

FAO Schwarz accepts the following major credit cards and debit cards.

  • Visa
  • MasterCard
  • American Express
  • Discover

FAO Schwarz will also accept payment by the following.

  • PayPal
  • Google Buy
  • Bill Me Later
  • FAO.com egift cards

They do not accept personal checks, COD’s or layaway plans. Your billing name, phone number and address must be the same as what appears on your monthly credit card statement.

FAO Schwarz: Returns, Refunds & Exchange Policy

FAO Schwarz will accept returns for online purchases within 90 days. Your items should be returned to their Return Center. The returned items much be unopened or in original condition along with the copy of the packing slip. They do not accept returns of Muppet Whatnots unless they are damaged or defective. They will refund your money plus any taxes, but the shipping costs are not refundable. For more information, please see their Return Policy page

FAO Schwarz: Product images & screenshots
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